The Fixery

Social Innovation Design - March to June 2025

I co-designed The Fixery, a speculative design project envisioning repair hubs across Melbourne, Australia. I focused on social innovation and branding strategies to encourage community engagement. Our work explored how local repair can dismantle toxic systems of overconsumption, hyper-individualism, and loss of cultural knowledge. The project was developed using Figma, InDesign, and Illustrator.

The Fixery is a collection of repair hubs constructed from shipping containers that create a culture of repair by retrofitting symbolically capitalistic objects and dismantling toxic systems to reimagine how Melbourne repairs and connects.

Reduce Consumption
Encourage Collectivism
Save Cultural Knowledge

The Fixery will have a website and mobile app to provide information about the physical repair hubs and allow individuals to sign up for repairs at home.

Reduce Consumption
Encourage Collectivism
Save Cultural Knowledge

The Fixery’s branding is designed to be vibrant and locally relevant to Naarm. I drew inspiration from bakeries and breweries, trustworthy and familiar establishments with iconic imagery for logos and stickers.

The palette I created is a vibrant orange and neon blue to represent the grit and energy of Melbourne’s urban identity. I also chose typography is modern, clean, and approachable to pair with the logo.

The intention of the branding is to create both a reliable public service and a community-led movement. As such, The Fixery’s aesthetics are rooted in care to help people not only see repair as a solution, but as something joyful and collective.

WORK

CONTACT